Playa es Pura Vida

NEW ARRIVALS

LO NUEVO EN PURA VIDA

Holiday Tropics PantHoliday Tropics Pant
RIP CURLHoliday Tropics Pant
$79.95
Holiday Tropics TopHoliday Tropics Top
RIP CURLHoliday Tropics Top
$44.95
Holiday Tropics Midi DressHoliday Tropics Midi Dress
RIP CURLHoliday Tropics Midi Dress
$59.95
Holiday Tropics DressHoliday Tropics Dress
RIP CURLHoliday Tropics Dress
$54.95
Sold out
Delta Flexfit Icon FlexfitDelta Flexfit Icon Flexfit
PELAGICDelta Flexfit Icon Flexfit
$50.00
Delta Flexfit Icon FlexfitDelta Flexfit Icon Flexfit
PELAGICDelta Flexfit Icon Flexfit
$50.00
Sold out
Double Diamond Marlin T-ShirtDouble Diamond Marlin T-Shirt
PELAGICDouble Diamond Marlin T-Shirt
$36.00
Sold out
Gaffer T-ShirtGaffer T-Shirt
PELAGICGaffer T-Shirt
$36.00
Mako 18" Hybrid ShortMako 18" Hybrid Short
PELAGICMako 18" Hybrid Short
$69.00
Aquatek Twin Beeks Fishing ShirtAquatek Twin Beeks Fishing Shirt
PELAGICAquatek Twin Beeks Fishing Shirt
$60.00
Limón REMIX Pouch (BLUE)
AWALimón REMIX Pouch (BLUE)
$28.00
ZIP KEEPERZIP KEEPER
BAJIOZIP KEEPER
$14.99

2 colors available

BIO-BASED NYLON FRAME CABALLOBIO-BASED NYLON FRAME CABALLO
BAJIOBIO-BASED NYLON FRAME CABALLO
$209.00
Sold out
BIO-BASED NYLON FRAME SWASHBIO-BASED NYLON FRAME SWASH
BAJIOBIO-BASED NYLON FRAME SWASH
$209.00
Sold out
BIO-BASED NYLON FRAME CHELEMBIO-BASED NYLON FRAME CHELEM
BAJIOBIO-BASED NYLON FRAME CHELEM
$209.00
Sold out
BIO-BASED NYLON FRAME PAILABIO-BASED NYLON FRAME PAILA
BAJIOBIO-BASED NYLON FRAME PAILA
$209.00
BIO-BASED NYLON FRAME PIEDRABIO-BASED NYLON FRAME PIEDRA
BAJIOBIO-BASED NYLON FRAME PIEDRA
$209.00
BIO-BASED NYLON FRAME LAS ROCASBIO-BASED NYLON FRAME LAS ROCAS
BAJIOBIO-BASED NYLON FRAME LAS ROCAS
$259.00
BIO-BASED NYLON FRAME VEGABIO-BASED NYLON FRAME VEGA
BAJIOBIO-BASED NYLON FRAME VEGA
$259.00
BIO-BASED NYLON FRAME PIEDRABIO-BASED NYLON FRAME PIEDRA
BAJIOBIO-BASED NYLON FRAME PIEDRA
$259.00
BIO-BASED NYLON FRAME VEGABIO-BASED NYLON FRAME VEGA
BAJIOBIO-BASED NYLON FRAME VEGA
$259.00
BIO-BASED NYLON FRAME STILTSVILLEBIO-BASED NYLON FRAME STILTSVILLE
BAJIOBIO-BASED NYLON FRAME STILTSVILLE
$259.00
Sold out
BIO-BASED NYLON FRAME STILTSVILLEBIO-BASED NYLON FRAME STILTSVILLE
BAJIOBIO-BASED NYLON FRAME STILTSVILLE
$259.00
Sold out
BIO-BASED NYLON FRAME BALES BEACHBIO-BASED NYLON FRAME BALES BEACH
BAJIOBIO-BASED NYLON FRAME BALES BEACH
$259.00
Sold out
BIO-BASED NYLON FRAME PARAISOBIO-BASED NYLON FRAME PARAISO
BAJIOBIO-BASED NYLON FRAME PARAISO
$259.00
BIO-BASED NYLON FRAME OZELLOBIO-BASED NYLON FRAME OZELLO
BAJIOBIO-BASED NYLON FRAME OZELLO
$259.00
BIO-BASED NYLON FRAME TOADSBIO-BASED NYLON FRAME TOADS
BAJIOBIO-BASED NYLON FRAME TOADS
$259.00
Sold out
BIO-BASED NYLON FRAME SWASHBIO-BASED NYLON FRAME SWASH
BAJIOBIO-BASED NYLON FRAME SWASH
$259.00
BIO-BASED NYLON FRAME STILTSVILLEBIO-BASED NYLON FRAME STILTSVILLE
BAJIOBIO-BASED NYLON FRAME STILTSVILLE
$259.00
BIO-BASED NYLON FRAME TOADSBIO-BASED NYLON FRAME TOADS
BAJIOBIO-BASED NYLON FRAME TOADS
$259.00
BIO-BASED NYLON FRAME SWASHBIO-BASED NYLON FRAME SWASH
BAJIOBIO-BASED NYLON FRAME SWASH
$209.00
BIO-BASED NYLON FRAME TOADSBIO-BASED NYLON FRAME TOADS
BAJIOBIO-BASED NYLON FRAME TOADS
$209.00
BIO-BASED NYLON FRAME SOLDADOBIO-BASED NYLON FRAME SOLDADO
BAJIOBIO-BASED NYLON FRAME SOLDADO
$209.00
Sold out
BIO-BASED NYLON FRAME OZELLOBIO-BASED NYLON FRAME OZELLO
BAJIOBIO-BASED NYLON FRAME OZELLO
$209.00
BIO-BASED NYLON FRAME CABALLOBIO-BASED NYLON FRAME CABALLO
BAJIOBIO-BASED NYLON FRAME CABALLO
$209.00
BIO-BASED NYLON FRAME NATOBIO-BASED NYLON FRAME NATO
BAJIOBIO-BASED NYLON FRAME NATO
$259.00
BIO-BASED NYLON FRAME CALDABIO-BASED NYLON FRAME CALDA
BAJIOBIO-BASED NYLON FRAME CALDA
$209.00
Sold out
BIO-BASED NYLON FRAME GATESBIO-BASED NYLON FRAME GATES
BAJIOBIO-BASED NYLON FRAME GATES
$259.00
BIO-BASED NYLON FRAME PALOMETABIO-BASED NYLON FRAME PALOMETA
BAJIOBIO-BASED NYLON FRAME PALOMETA
$259.00
Sold out
BIO-BASED NYLON FRAME NIPPERSBIO-BASED NYLON FRAME NIPPERS
BAJIOBIO-BASED NYLON FRAME NIPPERS
$209.00
Sold out
BIO-BASED NYLON FRAME CALDABIO-BASED NYLON FRAME CALDA
BAJIOBIO-BASED NYLON FRAME CALDA
$209.00
BIO-BASED NYLON FRAME CALDABIO-BASED NYLON FRAME CALDA
BAJIOBIO-BASED NYLON FRAME CALDA
$209.00
BIO-BASED NYLON FRAME CABALLOBIO-BASED NYLON FRAME CABALLO
BAJIOBIO-BASED NYLON FRAME CABALLO
$259.00
Sold out
BIO-BASED NYLON FRAME COMETABIO-BASED NYLON FRAME COMETA
BAJIOBIO-BASED NYLON FRAME COMETA
$209.00
Sold out
BIO-BASED NYLON FRAME PAILABIO-BASED NYLON FRAME PAILA
BAJIOBIO-BASED NYLON FRAME PAILA
$259.00
Sold out
BIO-BASED NYLON FRAME CASUARINABIO-BASED NYLON FRAME CASUARINA
BAJIOBIO-BASED NYLON FRAME CASUARINA
$139.00
BIO-BASED NYLON FRAME NATOBIO-BASED NYLON FRAME NATO
BAJIOBIO-BASED NYLON FRAME NATO
$259.00
BIO-BASED NYLON FRAME CHELEMBIO-BASED NYLON FRAME CHELEM
BAJIOBIO-BASED NYLON FRAME CHELEM
$259.00
Sold out
BIO-BASED NYLON FRAME COMETABIO-BASED NYLON FRAME COMETA
BAJIOBIO-BASED NYLON FRAME COMETA
$209.00
BIO-BASED NYLON FRAME PARAISOBIO-BASED NYLON FRAME PARAISO
BAJIOBIO-BASED NYLON FRAME PARAISO
$209.00
VER TODO LO NUEVO

Rafael Arenas

Rafael Arenas COLLECTION

Explore new Horizons

SKY SUNSETSKY SUNSET
RAFAEL ARENASSKY SUNSET
$79.99
SKY BLUESKY BLUE
RAFAEL ARENASSKY BLUE
$79.99
SKY SUNSETSKY SUNSET
RAFAEL ARENASSKY SUNSET
$79.99
SKY BLUESKY BLUE
RAFAEL ARENASSKY BLUE
$79.99
TRUE BLUE EMBROIDEREDTRUE BLUE EMBROIDERED
RAFAEL ARENASTRUE BLUE EMBROIDERED
$79.99
THE SUNSET 4THE SUNSET 4
RAFAEL ARENASTHE SUNSET 4
$79.99
THE SUNSET 2THE SUNSET 2
RAFAEL ARENASTHE SUNSET 2
$79.99
THE SUNSET 1THE SUNSET 1
RAFAEL ARENASTHE SUNSET 1
$79.99
THE RAINFOREST 3THE RAINFOREST 3
RAFAEL ARENASTHE RAINFOREST 3
$79.99
THE RAINFOREST 2THE RAINFOREST 2
RAFAEL ARENASTHE RAINFOREST 2
$79.99
THE RAINFOREST 1THE RAINFOREST 1
RAFAEL ARENASTHE RAINFOREST 1
$79.99
THE LANDMARK 2THE LANDMARK 2
RAFAEL ARENASTHE LANDMARK 2
$79.99
THE LANDMARK 1THE LANDMARK 1
RAFAEL ARENASTHE LANDMARK 1
$79.99
THE BLACK EMBROIDEREDTHE BLACK EMBROIDERED
RAFAEL ARENASTHE BLACK EMBROIDERED
$79.99
THE BEACH 4THE BEACH 4
RAFAEL ARENASTHE BEACH 4
$79.99
THE BEACH 3THE BEACH 3
RAFAEL ARENASTHE BEACH 3
$79.99
THE BEACH 2THE BEACH 2
RAFAEL ARENASTHE BEACH 2
$79.99
THE BEACH 1THE BEACH 1
RAFAEL ARENASTHE BEACH 1
$79.99
SJU SALINAS VIEWSJU SALINAS VIEW
RAFAEL ARENASSJU SALINAS VIEW
$79.99
SJU PLATANOSJU PLATANO
RAFAEL ARENASSJU PLATANO
$79.99
Sold out
SJU OLD CITY 2SJU OLD CITY 2
RAFAEL ARENASSJU OLD CITY 2
$79.99
SJU MORROSJU MORRO
RAFAEL ARENASSJU MORRO
$79.99
SJU MAGASJU MAGA
RAFAEL ARENASSJU MAGA
$79.99
Sold out
SJU ISLA DE CABRASSJU ISLA DE CABRAS
RAFAEL ARENASSJU ISLA DE CABRAS
$79.99
PUERTO RICAN (FRONT) - GUAVA-PINK T Shirt
RAFAEL ARENASPUERTO RICAN (FRONT) - GUAVA-PINK T Shirt
$30.00
PUERTO (FRONT) | RICAN (BACK) - MINT-GREEN T ShirtPUERTO (FRONT) | RICAN (BACK) - MINT-GREEN T Shirt
RAFAEL ARENASPUERTO (FRONT) | RICAN (BACK) - MINT-GREEN T Shirt
$30.00
VER TODA LA COLECCIÓN

MENS

SHOP NOW

WOMENS

SHOP NOW
SHOP BAJIO

AWA

SHOP NOW

BEST SELLER

FLEXFIT DELTA FISHING HAT (Black)FLEXFIT DELTA FISHING HAT (Black)
PELAGICFLEXFIT DELTA FISHING HAT (Black)
$50.00
MEN'S 3T BAREFOOT CINCH WATER SHOES - BLACK/RIO REDMEN'S 3T BAREFOOT CINCH WATER SHOES - BLACK/RIO RED
BODY GLOVEMEN'S 3T BAREFOOT CINCH WATER SHOES - BLACK/RIO RED
$45.00
3 Balls bag Heroes Ball Beach Tennis
HEROES3 Balls bag Heroes Ball Beach Tennis
$8.50
PURA VIDA GIFT CARDS
PURA VIDA SURF SHOP BOUTIQUEPURA VIDA GIFT CARDS
From $20.00
MEN'S 3T BAREFOOT CINCH WATER SHOES - BLACK/INDIGOMEN'S 3T BAREFOOT CINCH WATER SHOES - BLACK/INDIGO
BODY GLOVEMEN'S 3T BAREFOOT CINCH WATER SHOES - BLACK/INDIGO
$45.00
DEEP DROP FISH CAMO (SLATE)DEEP DROP FISH CAMO (SLATE)
PELAGICDEEP DROP FISH CAMO (SLATE)
$69.00
One And Only Hybrid Long Sleeve (Black)One And Only Hybrid Long Sleeve (Black)
HURLEYOne And Only Hybrid Long Sleeve (Black)
$35.00
EXO-TECH HOODED FISHING SHIRT (SLATE FISH CAMO)EXO-TECH HOODED FISHING SHIRT (SLATE FISH CAMO)
PELAGICEXO-TECH HOODED FISHING SHIRT (SLATE FISH CAMO)
$99.00
FANNING LOWFANNING LOW
PURA VIDA SURF SHOP BOUTIQUEFANNING LOW
$60.00
AQUATEK DELUXE HOODIE FISHING SHIRT (LIGHT GREY)AQUATEK DELUXE HOODIE FISHING SHIRT (LIGHT GREY)
PELAGICAQUATEK DELUXE HOODIE FISHING SHIRT (LIGHT GREY)
$60.00
Pelagic PinaCol II Flexfit BLKPelagic PinaCol II Flexfit BLK
PELAGICPelagic PinaCol II Flexfit BLK
$40.00
Exo-Tech Hooded Fishing ShirtExo-Tech Hooded Fishing Shirt
PELAGICExo-Tech Hooded Fishing Shirt
$99.00
FANNING BLACK/SILVERFANNING BLACK/SILVER
REEFFANNING BLACK/SILVER
$65.00
AHOY SOLID POCKET TEE
AHOYAHOY SOLID POCKET TEE
$24.95

2 colors available

MEN’S SEAMOUNT HOODIE WICKED DRY & COOL FISHING SHIRTMEN’S SEAMOUNT HOODIE WICKED DRY & COOL FISHING SHIRT
HOOK & TACKLEMEN’S SEAMOUNT HOODIE WICKED DRY & COOL FISHING SHIRT
$40.00
HOODIE ZIP WOMENS RASHGUARDHOODIE ZIP WOMENS RASHGUARD
HURLEYHOODIE ZIP WOMENS RASHGUARD
$50.00
Tahiti 2mm Reef Walker BootTahiti 2mm Reef Walker Boot
QUIKSILVERTahiti 2mm Reef Walker Boot
$45.00
AQUATEK GAME FISH FISHING SHIRTAQUATEK GAME FISH FISHING SHIRT
PELAGICAQUATEK GAME FISH FISHING SHIRT
$65.00
One and Only Hybrid LS (Pacific Blue)One and Only Hybrid LS (Pacific Blue)
HURLEYOne and Only Hybrid LS (Pacific Blue)
$35.00
DEEP SEA HYBRID FISHING SHORTS - GYOTAKU (Smokey Blue)DEEP SEA HYBRID FISHING SHORTS - GYOTAKU (Smokey Blue)
PELAGICDEEP SEA HYBRID FISHING SHORTS - GYOTAKU (Smokey Blue)
$66.00
Essentials UPF 50 Long Sleeve Front Zip RashguardEssentials UPF 50 Long Sleeve Front Zip Rashguard
ROXYEssentials UPF 50 Long Sleeve Front Zip Rashguard
$56.00
Shorey Boardshorts 16"Shorey Boardshorts 16"
ROARKShorey Boardshorts 16"
$66.00
FLEXFIT DELTA ICON FISHING HATFLEXFIT DELTA ICON FISHING HAT
PELAGICFLEXFIT DELTA ICON FISHING HAT
$40.00
Cortez 18" BoardshortsCortez 18" Boardshorts
PELAGICCortez 18" Boardshorts
$75.00
EXO-TECH PUERTO RICO HOODED FISHING SHIRTEXO-TECH PUERTO RICO HOODED FISHING SHIRT
PELAGICEXO-TECH PUERTO RICO HOODED FISHING SHIRT
$99.00
CUSHION VISTACUSHION VISTA
REEFCUSHION VISTA
$45.00
UV T-SHIRT (Blue Dorado)UV T-SHIRT (Blue Dorado)
PELAGICUV T-SHIRT (Blue Dorado)
$45.00
The Topshot Button UpThe Topshot Button Up
PELAGICThe Topshot Button Up
$65.00
Everyday Sun Cruise Short Sleeve Polo ShirtEveryday Sun Cruise Short Sleeve Polo Shirt
QUIKSILVEREveryday Sun Cruise Short Sleeve Polo Shirt
$40.00
SurfSilk Washed 18" BoardshortsSurfSilk Washed 18" Boardshorts
QUIKSILVERSurfSilk Washed 18" Boardshorts
$58.00
BLUE WATER PUERTO RICO FISHING SHORTSBLUE WATER PUERTO RICO FISHING SHORTS
PELAGICBLUE WATER PUERTO RICO FISHING SHORTS
$75.00
Endless Summer 2" BoardshortsEndless Summer 2" Boardshorts
ROXYEndless Summer 2" Boardshorts
$34.00
PUERTO RICAN (FRONT) - GUAVA-PINK T Shirt
RAFAEL ARENASPUERTO RICAN (FRONT) - GUAVA-PINK T Shirt
$30.00
SWEETHEART STONE RINGSWEETHEART STONE RING
PURAVIDA BRACELETSSWEETHEART STONE RING
$16.00
STARGAZERSTARGAZER
REEFSTARGAZER
$28.00
STARGAZERSTARGAZER
REEFSTARGAZER
$28.00
REEF ANCHORREEF ANCHOR
REEFREEF ANCHOR
From $45.00
AQUATEK ICON LONG SLEEVE PERFORMANCE SHIRT (Green Dorado)AQUATEK ICON LONG SLEEVE PERFORMANCE SHIRT (Green Dorado)
PELAGICAQUATEK ICON LONG SLEEVE PERFORMANCE SHIRT (Green Dorado)
$55.00
BLUE WATER CAMO FISHING SHORTS (GREEN FISH CAMO)BLUE WATER CAMO FISHING SHORTS (GREEN FISH CAMO)
PELAGICBLUE WATER CAMO FISHING SHORTS (GREEN FISH CAMO)
$69.00
Sheilahh Flatform ShoesSheilahh Flatform Shoes
ROXYSheilahh Flatform Shoes
$54.00
BLOCK PARTY 2.0 ICON 18'BLOCK PARTY 2.0 ICON 18'
HURLEYBLOCK PARTY 2.0 ICON 18'
$50.00
BAKED SHORTBAKED SHORT
PARTYPANTSBAKED SHORT
$54.95
To Dye 7" BoardshortsTo Dye 7" Boardshorts
ROXYTo Dye 7" Boardshorts
$42.00
Surfsilk Arch 18" BoardshortsSurfsilk Arch 18" Boardshorts
QUIKSILVERSurfsilk Arch 18" Boardshorts
$55.00
LOVE WIRE WRAP RINGLOVE WIRE WRAP RING
PURAVIDA BRACELETSLOVE WIRE WRAP RING
$14.00
HEART WIRE WRAP RINGHEART WIRE WRAP RING
PURAVIDA BRACELETSHEART WIRE WRAP RING
$14.00
ULTRATEK HOODIE WOMENS FISHING SHIRT (Light Blue)ULTRATEK HOODIE WOMENS FISHING SHIRT (Light Blue)
PELAGICULTRATEK HOODIE WOMENS FISHING SHIRT (Light Blue)
$59.00
CUSHION DAWN (GREY)CUSHION DAWN (GREY)
REEFCUSHION DAWN (GREY)
$35.00
OCEAN MASTER FISHING SHORTS - WOMENS (GREEN)OCEAN MASTER FISHING SHORTS - WOMENS (GREEN)
PELAGICOCEAN MASTER FISHING SHORTS - WOMENS (GREEN)
$69.00
MEN’S SEAMOUNT HOODIE WICKED DRY & COOL FISHING SHIRTMEN’S SEAMOUNT HOODIE WICKED DRY & COOL FISHING SHIRT
HOOK & TACKLEMEN’S SEAMOUNT HOODIE WICKED DRY & COOL FISHING SHIRT
$40.00

PURA VIDA SURF SHOP

Brands

MARCAS

AFTCO
AHOY
BERMIES
BILLABONG
booē
COLUMBIA
CORKCICLE
COSTA
Crocs
DRAGON
DUVIN
FOX
FREESTYLE
GUY HARVEY
H2OH COLOURS
HOOK & TACKLE
HUF
HURLEY
LEUS
LOST
LSPACE
MARLEN
NIXON
O'NEILL
OAKLEY
OLUKAI
Party Pants
Patagonia
PELAGIC
QUIKSILVER
REEF
RIP CURL
ROARK
ROXY
RVCA
SAHA
SALT LIFE
SALTY CREW
SALTY CALI
SEXY BRAND
Sisstrevolution
SPEAQUA
VOLCOM

Subscribe to our newsletter

Promotions, new products and sales. Directly to your inbox.

Free shipping

Free shipping on orders $100+

Let customers speak for us

from 144 reviews
SUNGLASS RETAINER STRAP ROYAL
Michael Blevins
SUNGLASS RETAINER STRAP ROYAL
Perfect Sunglasses Retainer

Retainer is perfect

Cortez 18" Boardshorts
Yareiza Febres
Cortez 18" Boardshorts
Cortez 18” Boardshorts

Excelente material, muy buena costura y los detalles de calidad. El Velcro del bolsillo se ve bien resistente. Los cordones de amarrar la parte delantera del pantalón también se ven duraderos y súper bonitos. El diseńo y colores Perfecto igual a las fotos. Corren al tamaño exacto.

Principal Schwack Webbing Belt One Size (Black)
Manuel Alicea
Principal Schwack Webbing Belt One Size (Black)
Great belt

thanks for the fast shipping and smooth transaction

Exo-Tech Hooded Fishing Shirt
Gamalier Diaz
Exo-Tech Hooded Fishing Shirt
I like hoodies

Very fast delivery and good article

Coco REMIX Pouch (GREEN)
Bernice Santiago
Coco REMIX Pouch (GREEN)

Ok

Beach Tennis Socks Lycra Heroes Feet
Frank Pellot
Beach Tennis Socks Lycra Heroes Feet
Fast

Item was perfect and fast shipping

Bahía REMIX Pouch (PINK)
Madelyn Feliciano Caquias
Bahía REMIX Pouch (PINK)

Bahía REMIX Pouch (PINK)

SUNGLASS RETAINER STRAP BLACK
William Nieves
SUNGLASS RETAINER STRAP BLACK

SUNGLASS RETAINER STRAP BLACK

Diamond Bay Jumpsuit
Norma Cordero Hernandez
Diamond Bay Jumpsuit
Great jumpsuit

I would love to have others in different colors!

Addisyn Shoes
Dafne Santiago
Addisyn Shoes

Addisyn Shoes

Maaji Red Camellia Orchid Plunge One Piece
Maria José Vazquez
Maaji Red Camellia Orchid Plunge One Piece

Proceso de compra y envio super eficiente y rápido. La pieza llego en perfectas condiciones y era justo lo que quería 😊

EXO-TECH HOODED FISHING SHIRT - YOUTH
Gamalier Diaz
EXO-TECH HOODED FISHING SHIRT - YOUTH
Exo tech hooded

Good article and Beatuful hooded

Tepan Trucker Cap
Felix A Rivera Rivera
Tepan Trucker Cap

Tepan Trucker Cap

EMBLEM MARLIN LS
Virgen Aponte
EMBLEM MARLIN LS

EMBLEM MARLIN LS

AQUATEK HOODIE FISHING SHIRT (Green Dorado)
Zahira Machado
AQUATEK HOODIE FISHING SHIRT (Green Dorado)
Love it

Bout it because I liked the print but its is so comfortable, lightweight, dries easy, have to say I love it ! ;)